![]() For example, Beamax, a company who makes projection screens, noticed a gargantuan 53.1% increase in clicks on links that were red vs links that were blue.Īnd that’s not just clicks – a study run on the mental impact of colors found that colors boosted brand recognition by an average of 80%. When some companies experimented with their button colors, they noticed a sharp uptick or decline in their conversions. In fact, 85% of people claimed that color has a major influence on what they buy. You might think that you aren’t affected by colors, but you’d be surprised to see the difference that color selection can make to a company’s bottom line. There is a lot behind color psychology – you can check out the infographic on this page for some interesting unpacking of different brands and the colors they use, as well as the feelings they inspire. ![]() Like we mentioned, colors can trigger certain feelings on sight.
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